Building beautiful minimal products that people love

Small teams can achieve big things, while big teams often struggle with small tasks. Sometimes, small is enough. The power of small lies in doing what needs to be done without overdoing it.

The tech industry often loses money despite rapid growth. We keep it simple: spend less than we make. This has kept us profitable every year and ensures we can reliably serve our customers.

Work remotely, not just apart. Have fewer meetings, and communicate asynchronously. Trust your team without tracking their every move. Don't replicate the office; redefine it.

We use small tech to build big things. We believe in using simple, reliable, and efficient tools. We don't chase the latest trends or buzzwords. We focus on what works.

“No” is no to one thing. “Yes” is no to a lot of things.

Here’s an easy way to launch on time and on budget: keep them fixed. Don’t throw more time, money, or people at a problem, just scale back the scope.